Apple says it’s halving the price of the iPhone 6 Plus

Apple is cutting prices for the iPhone X and the iPhone 7 Plus, but not by nearly as much as it has been making them, as the company’s chief executive said Tuesday.

On Tuesday, Apple CEO Tim Cook made it clear that the iPhone’s price drops will not be enough to offset the price increases for Apple Watch Series 2 and the upcoming iPhone X, both of which will cost $999.